Lyric Jeans Inc, a cutting-edge premium clothing company, has made strategic advances over an eight-week period gearing up for a fall 2006 launch.
The company has announced deals with two of the world's most prominent music publishing companies; Universal Music Publishing Group and Warner Music Group's Warner/Chappell Music. It will utilize the music publishers' expansive song catalogs to pull together lyric-inspired premium clothing packages for high-end retail channels.
Heather Brown, Senior Director, Marketing & Communications, UMPG said, "Music is the ultimate form of self-expression. Artists have already seen the benefits of band merchandising, and we believe lyric-inspired merchandise is the next logical step in bringing our songwriters new revenue streams. We want to make our lyrics and the artistic vision of our writers available to music fans by combining music and fashion in a groundbreaking way, and the Lyric Jeans packages will be a great channel to do so at retail."
Manufacturing giant American Garment Sewing (AGS) will handle the production of the denim wear. With a professional staff of 300, the latest technology and a 30,000 square foot facility based in Huntington Park, California, AGS is the leading manufacturer of premium denim apparel.
Lyric Jeans has also engaged denim industry veteran Sandy Cohen as a consultant to advice on the direction of the product line. With over 30 years experience in retail, product development and wholesale, Cohen is currently Director of Retail for Lucky Brand Blue Jeans and also serves as a product development consultant for Roots Canada and brand manager for Andy Roddick Style.
marketing@alchempro.com
