Everlast Worldwide Inc, manufacturer, marketer and licensor of sporting goods, apparel and other active lifestyle products under the Everlast brand name, has signed a license with Optimate Inc to develop, manufacture and sell men's, women's and children's sunglasses and ophthalmic frames.
Based in Arcadia, California, Optimate Inc is a major supplier to the largest companies in the optical business. The Everlast-branded glasses and frames will be sold in high-end and mid-tier department stores, sporting goods retailers and optical stores. The Optimate Inc license applies around the world, with the exception of Asia.
Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, said, "This license meets a key component of our licensing and marketing mix: to seek and sign licenses that provide exposure on high-end products that will continue to elevate the Everlast brand. Optimate Inc is an expert in the manufacturing and distribution of sunglasses and ophthalmic frames on a worldwide scale, and their stylish and sporty frames will continue to reinforce Everlast as a lifestyle brand that resonates well with our customers."
Joseph De Marzio, Optimate's director of marketing, added, "The Everlast eyewear and sunwear collection will reflect our value of innovation, quality, styling and commitment to our customers. Everlast has done an excellent job of building a line of world-renowned products that have exceeded consumers' performance expectations for almost a hundred years; they are truly 'The Choice of Champions'."
Everlast Worldwide Inc manufactures, markets and licenses sporting goods, apparel and active lifestyle products under the Everlast brand name.
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