“Strengthening our marketing and brand positioning is a cornerstone to our business strategy at Reebok. Uli and his Reebok Brand Marketing team will expand upon and evolve our overall brand marketing strategy around individuality and authenticity while also focusing on our key performance strategic initiatives, which include running and our league relationships with the NFL, NHL and MLB,” continued Harrington.
“I would like to thank Dennis for his many contributions to Reebok's success, and wish him all the best in his future endeavors,” stated Harrington.