Iconix Brand Group Inc announced it has entered into a license agreement with First American Brands, a subsidiary of Italian fragrance marketer Vapro International for its BONGO brand.
The new signature scent and beauty products will launch for Holiday 2006. The fragrance will be distributed at mid-tier department and specialty stores and retail from $28.00-$45.00.
The partnership with First American Brands continues the Company's expansion plans for the Bongo brand. Commenting on the new partnership, Neil Cole, CEO, Iconix, stated, "Fragrance is a natural extension for Bongo, a brand that has developed into a true lifestyle brand with numerous licenses including jeanswear, footwear, outerwear and accessories."
Antonio Lemma, CEO, First American Brands, stated, "We are excited to launch the Bongo signature scent. Bongo has a very high level of consumer awareness among the 14-24 age group and research shows that this demographic is always looking for new fragrances. This was a perfect opportunity for us to partner with a brand that has strong brand recognition with the marketing support and expertise of Iconix."
Iconix Brand Group Inc, owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER RAMPAGE and MUDD. The Company's brands touch every major segment of retail distribution from the luxury market to the mass market.
marketing@alchempro.com
