This development represents the highest first quarter growth rate since the IPO in 1995 and reflects the first-time consolidation of the Reebok segment as well as double-digit increases at both adidas and TaylorMade-adidas Golf.
Sales for the adidas Group in Asia increased 28% on a currency-neutral basis in the first quarter of 2006, driven by strong double-digit increases at adidas and TaylorMade-adidas Golf as well as the first-time consolidation of the Reebok segment.
In Latin America, currency-neutral sales increased 58% in the first quarter. This development mainly reflects strong increases at brand adidas as well as the first-time consolidation of the Reebok segment.
Backlogs for the adidas brand at the end of the first quarter of 2006 increased 12% versus the prior year on a currency-neutral basis. Footwear backlogs grew 8% in currency-neutral terms, reflecting improvements in many categories, in particular Sport Performance football and Sport Heritage products.
Apparel backlogs grew 13% on a currency-neutral basis, driven by improvements in the Sport Performance category football as well as in Sport Heritage.
Hardware backlogs, which grew at double-digit rates mainly due to improvements in the football category, also contributed to the positive development of adidas backlogs.
marketing@alchempro.com
