Payless ShoeSource partners with American Ballet Theatre
23 May '06
3 min read
The forthcoming American Ballet Theatre collection will include ballet slippers and other dance styles in toddler, youth and women's sizes, as well as a variety of dance accessories such as dance bags. As part of the alliance, Payless has also secured a sponsorship position in American Ballet Theatre's annual Family Day, which offers children's performances and activities specially geared toward the family. This is a multiyear agreement; additional terms were not disclosed.
"We are delighted to team with Payless to launch this new line of ABT dance footwear and accessories," said Rachel Moore, Executive Director of American Ballet Theatre.
The Payless/ABT alliance is part of Payless' business strategy to build a house of brands retail chain offering the latest footwear and accessory styles -- at a great price -- featuring endorsed products and recognizable brands that are closely targeted to each discrete consumer segment.
The new American Ballet Theatre line joins Champion, Airwalk, Spalding, Shaquille O'Neal endorsed Dunkman and the Dunkman Game Shoe, SmartFit and Teeny Toes -- all among the family and children's footwear and accessory brands offered today at Payless stores and on Payless.com.
Payless ShoeSource Inc, the largest specialty family footwear retailer in the Western Hemisphere, is dedicated to democratizing fashion and design in footwear and accessories to inspire fun fashion possibilities for the family. It operates a total of 4,602 stores.
American Ballet Theatre, America's National Ballet Company, is recognized as one of the great dance companies in the world.
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