Lee National Denim Day announces new cause partner
26 May '06
2 min read
Denim maker Lee Jeans has announced a new partnership for Lee National Denim Day, the largest single-day fundraiser supporting the fight against breast cancer.
The Women's Cancer Programs of The Entertainment Industry Foundation will be the new beneficiary of Lee National Denim Day as the fundraiser enters its second decade.
"All of us at Lee Jeans are incredibly proud of what we have accomplished in creating Lee National Denim Day," said Liz Cahill, Director of advertising and public relations for Lee Jeans.
"We have seen firsthand what the passion and the power of a simple idea like Lee National Denim Day can achieve. We want to leverage that passion and power toward specific research projects that can help us find the cure for breast cancer," he added.
"The Entertainment Industry Foundation is extremely honored to begin a partnership with Lee Jeans," said Lisa Paulsen, President and CEO of EIF. "With Lee Jean's crucial support, our women's cancer programs can continue to fund some of the most promising research in the country focused on better detection methods and improved treatment options for breast cancer. We also plan to announce a Lee Jeans-funded research project later this summer."
The beneficiary for the first 10 years of Lee National Denim Day was the Susan Komen Breast Cancer Foundation. The Komen Foundation received more than $61 million in the first decade with the bulk of the dollars going toward education and awareness programs. Last year, people at nearly 30,000 companies and organizations wore denim on Lee National Denim Day in exchange for a $5 donation to fight breast cancer.
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