The site's 'News' and 'Financial' sections have been enhanced to give news reporters and investors quick access to company news and financial information. In addition to posting the company's latest press releases, the News section now offers story ideas that tap into emerging fashion trends or the newest product and marketing initiatives of the Levi's, Dockers and Levi Strauss Signature brands. The updated Financial section provides visitors with easy access to the company's financial press releases, SEC filings and other financial reports and information.
"We believe that this new Web site will provide answers to many of those questions and give visitors a fun experience while learning about the company that gave the world blue jeans," added Chuplis.
Levi Strauss & Co is one of the world's largest brand-name apparel marketers with 2005 sales of $4.1 billion.
marketing@alchempro.com
