"We are proud to be partnering with Habitat for Humanity-New York City to help preserve and strengthen the South Bronx community," said David Lauren, Senior VP of Advertising, Marketing, and Communications at Polo Ralph Lauren Corporation.
"We are committed to creating homes that are both affordable and green. Environmentally friendly materials, such as this blue jean insulation, are better for our volunteers, the families who will live here, our communities -- and our earth," said Roland Lewis, Executive Director of Habitat for Humanity - New York City.
In addition to the South Bronx project, 60,000 square feet of Denim insulation is being sent to Habitat for Humanity International 'Operation Home Delivery' in Canton, Mississippi to assist in the hurricane disaster relief effort. Polo is also partnering with Volunteer Mobile, Alabama through the Points of Light Foundation, to sponsor two homes for families who lost their homes in the Hurricane. Groundbreaking on these sites will be May 2006.
Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.
Polo Ralph Lauren Corporation
marketing@alchempro.com
