Continued growth for Everlast Worldwide, says Chairman at annual meeting
03 Jun '06
3 min read
Seth Horowitz, Chairman, President and CEO of Everlast Worldwide Inc, manufacturer, marketer and licensor of sporting goods, apparel, footwear and other active lifestyle accessories under the Everlast brand name, told those gathered for the company's annual meeting that, "Last year was an important year in the history of our company. It was the year Everlast transformed its business model by licensing our men's and women's apparel lines and focusing on boxing equipment, our foundation, and worldwide brand licensing."
"We benefited from our strong and highly focused licensing efforts, signing a record 30 new licensees in 2005. All of our businesses, especially our flagship boxing equipment products, enjoyed greater visibility and brand recognition throughout 2005 and beyond," Horowitz noted.
In his remarks to shareholders, Horowitz said, "We see continued growth for our boxing equipment business as a result of our worldwide marketing activities and the increasing popularity of boxing as a sport and as a fitness activity. And, as the undisputed leader in market share of boxing equipment, we will receive the most benefit. Moreover, the universal appeal of the iconic Everlast brand has allowed us to strategically move into new product categories around the world as a result of our highly focused and successful licensing strategy.
"The accomplishments we achieved last year have put in place a solid foundation from which to advance our business strategies during the current year. While we will continue to draw upon our illustrious heritage as boxing's preeminent brand, we are much more than a 'boxing brand,' we are a lifestyle brand and one with universal appeal and we intend to capitalize on that positioning as we grow the company," he added further.
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