Retail boom tempts Pepe Jeans to draft expansion plans
05 Jun '06
1 min read
Pepe Jeans London has every intention to cash in on the retail market boom in India.
Recently, Vicente Castellano, Licensees and International Director, revealed company's plans to not only target the traditional 23-26 years age-group consumers but also attract teenagers
Company plans to launch 90-110 exclusive outlets throughout the country that will offer wide range of collections for younger customers, of which two have already been inaugurated in Bangalore and Mumbai.
Castellano believes India to be among top three growing markets for Pepe and explains that the negligible presence of major international brands like Ms Sixty and Diesel provides them with a perfect platform to expand.
Pepe accessories including shoes and sunglasses will also be emphasized and promoted aggressively in Indian cities
Commenting on the international brand campaign, Castellano informed, “As we get deeper into the local market, there might be a need to localize our advertising.”
Pepe Jeans entered India in 1989 and has increased its market share to over 25 percent the premium jeans and casual wear segment, accounting for almost 15-20 percent of the Rs2,000 crore denim market with around 15 percent growth annually.
marketing@alchempro.com
