Indian women can wrap themselves in luxury fashion wear of Escada, the renowned German fashion house has signed an agreement with S Kumars Nationwide Ltd (SKNL) to tap the fast growing segment of women's wear.
Brand House Retail, a subsidiary of SKNL, will take care of marketing of the 700-million euro Escada's apparel and accessories.
Escada is the first super premium brand brought by Brand House Retail in India, stated Tarun Joshi, CEO, Brand House Retail.
Among the proposed seven stores to be floated in India, Mumbai will boast first Escada store soon, said Joshi.
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