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Pepe's FREEDOM Collection

07 Jun '06
4 min read

T-shirts worn with sleeves rolled up, Clean and bright Jerseys sitting next to cool neutrals adds the glimmer to hot summers. Checkout the Type faces that are traditional mixed with new often oversized Fonts, Swing tickets with direction from passes to regattas and interior labels printed directly onto the garment. Graphics printed onto t-shirts and then garment dyed which gives a great ''I have owned it for 5 years look'' makes a great visual impact leading to envious eyes.

Old Military back buttons from the day when your tailor made your uniform adds the tingle of nostalgia when childhood was the best days of freedom. Pant influences from 60's racing clean shapes with oversized pockets, Loose linen pajamas or comfortable lycra jeans with clean stitching and irregular pockets just set the mood for lazy, long, carefree summers. So get going - zoom out the freedom within you – live it up with style and make your statement with Pepe Jeans London.

Available Outlets Mumbai: The Pepe Jeans Exclusive Stores, Shoppers Stop, Lifestyle, Pantaloons, Globus, Piramyd ,Vama and other leading stores.

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe.

The brand today has presence in more than 80 countries across the world.

Pepe Jeans was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25 percent.

Pepe Jeans merchandise is available through 45 stand-alone stores across the country, 55+ plus large format store locations, and 1200 multibrand premium outlets.

Pepe Jeans emerged as an award winner for the “Best Women's Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance.

Most recently, Pepe Jeans won the 'Lycra Most Innovative Brand of the Year' award at Images Fashion Awards 2005.

Pepe Jeans

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