Pepe Jeans was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Pepe Jeans merchandise is available through 45 stand-alone stores across the country, 55+ plus large format store locations, and 1200 multibrand premium outlets.
Pepe Jeans emerged as an award winner for the “Best Women's Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance. Most recently, Pepe Jeans won the 'Lycra Most Innovative Brand of the Year' award at Images Fashion Awards 2005.
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