Home breadcru News breadcru Company breadcru 'Krrish' marks entry of 'Super Hero' genre in India

'Krrish' marks entry of 'Super Hero' genre in India

13 Jun '06
3 min read

Mr. Sanjeev Agrawal, President Marketing, PRIL said “Pantaloon is a group which has brought many 'firsts' in the country and it gives us great pleasure to be associated with the launch the first “Indian Super Hero' merchandise.

I am happy that our customers who visit our different store formats will be the only ones who will have the privilege of purchasing 'Krrish Merchandise'. It is a unique occasion for us, and we are delighted to be doing it with Mr Roshan's company.”

The entire range of Krrish merchandise will hit the markets from June 13 onwards, in a phased manner, in all Pantaloon, Big Bazaar, Food Bazaar, and Central mall formats.

Pantaloon Retail (India) Limited is a leading retailer with a turnover of Rs 1084 crores for the financial year ending June 2005. The company is headquartered in Mumbai and operates through primarily the Lifestyle and Value formats through multiple delivery mechanisms and lines of business.

Some of them being, Fashion, Food, General Merchandise, Home, Leisure and Entertainment, Financial Services, Communications & Wellness. The company has stores in nearly 30 cities across the country, constituting nearly 3.0 million square feet of retail space.

The company caters to the Lifestyle segment through its 19 Pantaloons Stores and 3 Central Malls. In Value Retailing it is present through 27 Big Bazaar hypermarkets, 43 Food Bazaars and 4 Fashion Stations.

Pantaloon Retail (India) Limited

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