Apart from the apparel range and the instore experience, Zapp! plans to connect with its consumer through a series of unique CRM activities. The brand will introduce a set of larger than life characters, namely Zion, Ashley, Posh, Pixel and their pet dog Jambo who are members of the Zapp! Group, who help to connect with the young consumers.
Extending the Zapp! experience are initiatives such as a specialised website and the Zapp! Club – a customer loyalty programme that will give each member an individual experience, make them part of exciting events and offer them rewards such as like bandanas, wristbands and tattoo stickers. A special membership card will record preferences such as clothing styles, favourite colours, etc.
Mr. Shreyas Joshi, President, Raymond Apparel Ltd. said, “Zapp! is all about the experience - be it the clothing line, the ambience or the unique CRM model, the Zapp! experience will extend itself into every aspect of the destination. We have taken great care in creating the right product from the design to the fabric to the unique stand-alone brand stores. Overall, Zapp! promises to provide a fresh and exciting experience to our customers.”
For decades, Raymond has had a major influence on fashion. With the launch of Zapp!
Raymond is taking its experience and its creativity to a whole new audience – the new generation of fashion conscious young adults!Notes to the editor: Zapp! Joins the Raymond Apparel Ltd portfolio of brands that include some of the highly regarded brands in the country – Manzoni, Park Avenue, Parx, ColorPlus and Be:.
All brands from Raymond Apparel Ltd. are well entrenched in the market and are sold through multi brand outlets as well as dedicated exclusive stores in India and the Middle East.
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