This is the first time for Disney to collaborate with corporations other than those they are sponsored by. The special collaboration will be from July 14th to January 2007 in the Venetian Carnival Market with all items produced by Beams. They have also recently come up with the uniform design for the baseball team Yakult Swallows.
Through such business ideas, Beams is even at this point trying to build themselves as a “Blend Shop” with different and interesting ideas, and not a brand.
Tokyo Fashion Tour: Shopping & guided visit of the best retailers in Tokyo
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