Shapes are unexpected and unusual. Shirts with lightweight jersey rib collars and multiple pockets show a new direction in shirts.
Pants are rich with detail but clean in construction with fits being key, with pocket shapes following the lines of the trouser, new cargo pants with angled multi-entry pockets.
Cut away Defence inspired cargoes, clean on the outside and inside patchwork. Shirts are more fitted using Defence details in non-defence fabrics.
Accessories
Canvas bags have been stressed for a worn look. Backpack style bags are predominant as well, in a variety of colors. Labels hint at the Defence life. Caps, belts, wallets socks etc all compliment the finished rough look.
So what are you waiting for? Just March ahead to the nearest Pepe Jeans's outlets and attack on the latest range of Utalitarian collection.
Available Outlets
Mumbai:
The Pepe Jeans Exclusive Stores, Shoppers Stop, Lifestyle, Pantaloons, Globus, Piramyd ,Vama and other leading stores.
Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe. The brand today has presence in more than 80 countries across the world.
Pepe Jeans was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Pepe Jeans merchandise is available through 45 stand-alone stores across the country, 55+ plus large format store locations, and 1200 multibrand premium outlets.
Pepe Jeans emerged as an award winner for the “Best Women's Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance. Most recently, Pepe Jeans won the 'Lycra Most Innovative Brand of the Year' award at Images Fashion Awards 2005.
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