adidas reports record football sales of over €1.2bn
28 Jun '06
3 min read
adidas enjoys highly successful partnerships with some of the strongest federations, clubs and players around the world. National federations such as Germany, Argentina, France, Spain, Denmark, reigning European Champion Greece, Japan, South Africa and prominent clubs such as FC Bayern Munich, Real Madrid, AC Milan and as of the 2006/2007 season Chelsea FC and Liverpool FC endorse adidas products. Additionally, individual players like Michael Ballack, David Beckham, Raúl, Juan Román Riquelme, Steven Gerrard and Zinédine Zidane represent their respective clubs wearing state-of-the-art adidas football equipment.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, it has approx. 25,000 employees worldwide and generates sales of about €9.5 billion (2005).
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