“For UEFA this partnership means that we are in the fortunate position to be working with one of the top brands in football,” said UEFA President Lennart Johansson. “We are very pleased therefore to have concluded the contracts with adidas for both our top national team and our top club competitions.”
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, it has approximately 25,000 employees worldwide and generates sales of about €9.5 billion (2005).