The Mumbai based Shrenuj Group ties with the Israeli SWA Trading Co to promote the SWA's Trapz brand diamonds to be manufactured in Israel and distributed through Shrenuj Group, globally.
The 100-year-old Shrenuj Group, a DTC Sightholder, is publicly traded on the Mumbai exchange and is valued at six billion rupees.
Shrenuj recently acquired a 50 percent stake in SN Jewelry in SEEPZ and has set up a subsidiary in Dubai. SWA Trading Co sells mostly in the US, and has a distribution office in Hong Kong that serves the Far East and South East Asia.
Shrenuj has a comanding presence in retailing and branding, in recent years. SWA expects a 25 to 40 percent growth through the joint venture.
marketing@alchempro.com
