Volume retailers declare positive sales in apparel
04 Jul '06
2 min read
Ito-Yokado had done similar changes mainly focusing on soft lightings as they have in Comme Ca stores and also managed a double digit growth. Daiei studied from Marui through their alliance and tied up with torso manufacturing companies in order to strengthen the VMD of their 41 stores.
As a continuation of the restructuring, companies are now implementing the SPA method and selling new brands. Ito-Yokado has stopped their original private brands and launched 3 new lines that are more clearly segmented in terms of targeted age level.
Once called the inventory room, these volume retailers are finally climbing up the ladder to a more fashion oriented retailer. The fact that they are volume retailers selling items at low costs do not change, but they are now selling the same products with style.
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