Great expectations from Cool Biz campaign frizzle out
05 Jul '06
2 min read
Even amidst of this smooth retailing, there is little attention on Cool Biz compared to the previous year. The fashion shows, advertisements and government movement supporting the campaign were obvious, but in reality the excitement has worn off and Cool Biz has become a culture among the Japanese people.
Retailers and manufacturers are now faced with the challenge of how to bring the excitement and phenomenon back. It is an unexpected turn of event that Cool Biz is just a campaign that helps preserve the environment; Cool Biz could be environmentally friendly AND retailer friendly at the same time.
marketing@alchempro.com
