Once an ordinary shop attendant selling clothes as a part time job, she was gradually picked up by magazines and brought her store sales to exceed all expectations. Yoco Morimoto later became a producer for one of the most popular clothes line called Moussy, and currently owns her own design company.
As the popularity of the Charismatic Sales Girls climbed, many young girls wanted to work in stores especially in 109, and the status of sales assistant was on the rise. Still, one cannot deny the hard working hours, low wages, and the muscle aching caused by continuously standing up in heels.
Especially for those who graduate from fashion technical universities, shop assistants are just a position for the early stages of their career.
Perhaps this new curriculum by World Group and the 4 schools will be the answer for this problem, with giving students the chance to see the beauty and technicality of being a sales assistant.
And perhaps, Japan might see another phenomenon; this time not with Charismatic Sales Girls, but with Professional Sales Persons.
In a country where service can alter sales, education, training and status of individual sales persons are important assets to corporations. There is still so much that these Japanese sales persons have to learn, but there is more for sales assistants all over the world to learn from these professionals.
Tokyo Fashion Tour: Shopping & guided visit of the best retailers in Tokyo.
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