But capturing the hearts of young girls at this age is very difficult as Narumiya International has experienced. When the trend is in, Narumiya's sales rose at a rapid pace and the popularity was beyond anyone could expect.
Still, as the girls went up a few grades in school, they started to notice that those in 2nd and 3rd grade were wearing the same outfits and no longer chased the same trend. As children love and hate at a fast pace, to keep the support is the hardest challenge manufacturers and retailers are facing. The decreasing birth rate is also a depressing state as well.
There are only a few brands that could be thought of when thinking about popular children's brands, implying a possible low barrier of entry. The risk of entering is large, but as Narumiya proved, the larger the risk, the larger the gain.
marketing@alchempro.com
