Redcats USA enters into joint marketing agreement with ArtSelect
11 Jul '06
2 min read
a21 Inc, a leading online digital content marketplace, announced that its ArtSelect Inc subsidiary has entered into a joint marketing agreement with Redcats USA, the international catalog division of the renowned French holding company Pinault-Printemps-Redoute, establishing a co-branded relationship that integrates ArtSelect's custom-framed art concept and product line into select Redcats USA catalogs and websites.
"The ArtSelect alliance reinforces Redcats USA's leadership position in direct marketing of home products. Customers check out through the Redcats USA shopping cart, a unique innovation. Wall decor solutions can now be matched with textile offers giving our customers customization and value in an easy to use format completely integrated with our web sites," said Kevin Doyle, Executive VP of Redcat's BrylaneHome Lifestyles Group.
ArtSelect allows Redcats USA to offer their customers a complete online custom frame shop and art gallery. Shoppers enjoy the process of choosing their own prints, frames, and mats online. They can view their selection against a background of their own wall color, and quickly arrive at the combination they want. Featuring an extensive selection of art prints and canvas reproductions, the frame shop allows customers to fit any style of home decor.
ArtSelect developed its own technology that is fast and easy, and presents the product in beautiful color and detail.
"We are pleased that another leading catalog company and specialty retailer has recognized the value that ArtSelect delivers in enhancing the consumer shopping experience by providing custom-framing solutions," said Phil Garfinkle, President and COO of a21. "We expect Redcats USA's extensive customer base should increase distribution for ArtSelect's products."
marketing@alchempro.com
