The hip hop trend has expanded into Hollywood and computer gaming. 50 Cent has a multi-platinum sophomore album, The Massacre, and has followed in the footsteps of mentor and fellow rapper Eminem by releasing his own biographical film Get Rich or Die Trying alongside the release of his console game Bulletproof, allowing fans to simulate the street life of Curtis '50 Cent' Jackson.
Hip hop has become a multi-faceted industry, where urban and hip hop artists are making significant moves into other areas of the entertainment business, providing further credibility and cross selling opportunities for affiliated brands.
Men are responsible for 90 percent of purchases at Yukka.co.uk, but the female market is starting to show signs of growth too.
Yukka offers latest in urban and hip hop clothing brands from around the globe. Founded in 2003, it has rapidly expanded the range of clothing and accessories on offer with official stockists of international brands such as ECKO, G-Unit, Rocawear, Phat Farm, Southpole, Don Ed Hardy and others.
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