The hit items ranking was released by Senken Newspaper for women's wear spring/summer 2006. This year's spring summer sales were steady in the beginning but as Japan had faced a colder weather than usual years, summer products had a very slow start.
Still, the product that had maintained its position as first place was cache Coeur dresses, and is said to last until autumn. All in all, details such as frills, lace, ribbon and puff sleeves were the main trend.
Gradually, the trend of traditional styles and marine styles had come into the market, but these styles also included the main line details of lace, frills and puff sleeves. The leading taste is stated as romantic & feminine in unison by many.
But as these trends reveal, many brands, department stores and shops are relying heavily on designer collections and picking out the main trends from them and interpreting them in their own ways, making the ranking below not so much of a surprise.
The ranking is as follows:
Rank Item 1 Cache Coeur Dress 2 Frill Blouse 3 Puff Sleeves 4 Short Pants 5 Short Sleeve Jackets 6 Layered Dress 7 Bordered Knits 8 Polo Shirts 9 Long Trench 10 Bolero 11 Balloon Skirt 12 Wedge Sole Sandals 13 Salopettes 14 Belt 15 Jersey Jackets
Even though the ranking includes mostly the feminine and romantic tastes, many believe that this trend is at its peak at present and will slowly fade out as autumn closes by.
marketing@alchempro.com
