Many other phrases exists and for each style, they have either a magazine that is used as a bible, or a store that is chosen as a shrine. Being able to start these trends and lead them successfully will merit retailers tremendously. And Samantha Thavasa is one of them.
Samantha Thavasa Japan Limited will be working with Tinsley Mortimer, a wife of a famous investor, in modeling for advertisements and in designing bags.
The line will be held under the brand name Samantha Thavasa by Tinsley Mortimer, and the bags will have the trade mark of golden metal fittings as designed by the model/designer.
The brand had used many celebrities like Victoria Beckham, Beyonce and Paris Hilton in the past and has started the popularity of the trend of celebrity style. This new line is in hopes of having the same effect, but this time with the key word of “Socialite”. The line will be sold in all Samantha Thavasa stores starting this autumn.
Japanese consumers and their fast course through trends explain the need for retailers and publishers to hunt for the next new keyword. Create the term, supply the type, and hunt for another; the cycle keeps going on and on.
marketing@alchempro.com
