Fashion retailer Hennes & Mauritz AB will focus on a more masculine, classic look this autumn. Suits, cardigans and pea coats are all within the collection, complemented by a range of sweaters, shirts and T-shirts.
For this season's men's campaign it has signed up one of the world's leading footballers, super cool style icon Paolo Maldini, to model H&M's autumn collection and lend it his own classic, personal touch.
"Paolo Maldini has a natural style that is casual yet elegant at the same time. It's obvious that he's interested in fashion and wants to look well dressed. His style is based on classic favourites that can be mixed and matched to give a variety of looks. At the moment it feels right to adopt a minimalist or relaxed approach to fashion design, and Paolo Maldini's style is a good example of this," said H&M's Head of Design Margareta van den Bosch.
Inspiration: "British gentleman's classics"
Pieces: Suits and blazers in chalk stripes, tweed and grey flannel. Coats include lumber jackets, pea coats and overcoats. Cardigans are a must, as are polo necks and V-neck sweaters in merino wool or cashmere. Striped, checked and plain shirts are in Oxford cotton or cotton poplin, while ties are plain or with club stripes. T-shirts and coarse-knit sweaters add the finishing touches for a relaxed look.
Colours: Suits, jackets and coats in camel, black, navy blue and grey flannel, plus tweed in brown or grey. Shirts are white, light blue, black and brown, while sweaters are in black, grey, off-white, light blue and camel shades.
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