The exclusivity, the allowance for high prices, and the media attention are all merits of collaborations. Still, these gifts do not come easily. Here are the tips: The brand matching will have to meet in terms of targets and even if it does not blend easily, the product itself must have both inputs and yet balanced. Secondly, the volume of the collaborated item has to be not too small where people cannot purchase the item at all, and cannot be too large; otherwise, the added value of exclusivity just wears off.
Lastly, the brands itself must have an established brand image and brand awareness. A no name with a big name will not work, but when 2 well known brands work together, the result is phenomenal.
Japan's fashion industry is constantly looking for new ideas, new mixtures that could create something that will rock the industry. The ideas stop nowhere with fashion producers collaborating with cell-phone makers, fashion designers collaborating with cars, watches, restaurants, clubs, and etc. Whatever the idea is, the merit is large. Being able to collaborate with one another is a mark of success as it is a start of an expansion in the brand identity.
marketing@alchempro.com
