Reebok teams up with screen star Scarlett Johansson
25 Jul '06
3 min read
The partnership was secured with the guidance of Daniel Rosenberg, president of InVenture Entertainment, a New York-based entertainment marketing and motion picture/television production company.
"Reebok's goal was to team up with an aspirational actress who embodies individuality and style, and I instantly thought of Scarlett," said Rosenberg, who was recently the Executive Producer of Spike Lee's "Inside Man" for Universal Pictures. "This partnership requires a creative and entrepreneurial spirit and Reebok has found that in Scarlett."
The William Morris Agency represented Johansson on this partnership. Further details of the Reebok and Johansson association are not being disclosed.
Scarlett "Hearts" Rbk features an aspirational collection of retro sport-inspired footwear and apparel with sophisticated detailing and unexpected twists. Reebok's new women's global advertising campaign will be unveiled in spring 2007. The campaign will include TV, print, online and OOH executions.
Reebok International, based in Canton, Mass., is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, it operates under the Reebok, CCM, Jofa, and Koho brands.
marketing@alchempro.com
