The underwear is another trend that is growing in Japan. All collections are becoming wider in variety and the keyword of “Shobu-Pants” which translate as “Victorious Underwear” started to roam around the streets. Victorious meaning wearing the right underwear at the right occasion.
The list is endless and news about Isetan is endless. But the concept all together of Isetan's Men's building, together with their ability to create/ foresee the trend and their buying power is strengths that many retailers and other department stores are trying to achieve. Simply said, Isetan Men's building is a department store that has to be visited when in Japan. Your shopping experience would be fully satisfied, and at the same time overwhelm you with ideas for your stores or brands.
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