Aubade integration helps Calida's net profit increase
27 Jul '06
2 min read
On Aubade's home market in France, stable sales to retail trade customers were counter-weighed by lower sales to lingerie chains and department stores. In the export markets, certain loss-making distribution channels were closed and distribution structures simplified.
On the whole, the Calida Group is well on course with two brands that are excellently positioned in the target markets. The distribution structures which are increasingly orientated to brand-exclusive retail channels are proving their value.
The integration of Aubade is taking place consistently and rapidly with the aim of achieving synergies, improved efficiencies and stronger profitability.
On a consolidated basis for the full year, we can plan with an acquisition-related growth in sales of 20 percent and an improvement in the operating profitability.
Calida offers fashionable selection of articles ranges from young, athletic lines to elegant underwear and nightwear.
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