Walking down the streets of Shibuya, you can see some of the mainstream trends such as the marine, resort, and a bit of rock styles. And the talk on the trend of bags is that the basket bags are on the rise, just like every summer.
For belts, the wider the better, plus waist cinches. But there are also some sub-trends that are out there but not focused much on by magazines and they are metallic belts and shoes.
Mainly worn by the younger segments, these accessories surprisingly match with the mainstream trends and seem like one of the top must-have items.
Metallic bags are always a small running trend among the young, but never seen as much as they are today. Bags are basically much bigger these days; many magazines emphasize that a bag much hold A4 sized goods from now, and the most popular is the editor bags.
Those who are going for the marine style hold silver metallic bags, whereas the resort style and the rock go for the gold. Metallic shoes have frills and pin heels revealing a clash of rock and feminine tastes, and worn with preppy bordered tops creating a marine look with an edge.
For the young segments these metallic accessories work with their every look and thereby make these items a must-have for the summer. For the Japanese, everyday is a runway walk. When they wear something, they wear it all; the shoes, the earrings, the bracelet, and etc.
Even though these metallic accessories are a sub-trend, for retailers to hold them and even the sub-sub-trend is significant. Brand loyalty will be born only if they can supply their customers with not only the right clothes, but all the small parts that make a total coordination.
marketing@alchempro.com
