The latter company working its way to establish themselves as a space design company has been collaborating with retailers in making store displays and mannequins fit for the brand. Just as each individual have their own styles; each store needs to have their own.
When visiting store in Tokyo, some have the normal mannequins with no faces in ivory and no legs, just torso. Others have characteristic faces, faces that are smiling, faces that look serious and some that look as though they are real.
Some stores do not even have mannequins but have succeeded in having a window display that does not need the people figures to create the image. But by viewing each store and their concepts one can see the connection.