MAGIC & ISAM launch “Swim at the Hilton” at WWDMAGIC
04 Aug '06
3 min read
"WWDMAGIC will expose the Trina Turk Swim and Spa collection to a broader audience of ready-to-wear retailers who are familiar with the Trina Turk brand and will now be able to add the swim component to their assortment," said Howie Greller, President of BLUEWATERDESIGNGROUP, a division of Apparel Ventures.
Additional brands exhibiting at “Swim at the Hilton” in August include BCBG Maxazria Swim, Bella Brazil, Juicy Couture Beach, DKNY Swim, St. John Swimwear, Rampage Swim, Local Motion, Ralph Lauren Swimwear, La Blanca by Rod Beattie, Anne Klein New York, XOXO, Christina America, Cyn & Luca, Gottex, Jantzen, Perry Ellis, Karla Colletto, Lenny USA, Guess Collection, Tommy Hilfiger Swim, Hang Ten, Sauvage Swimwear, Hobie, Hot Kiss, Surfside, Kenneth Cole NY, Manuel Canovas, Vix Swimwear and many more. A detailed list of exhibitors is available at www.MAGIConline.com.
MAGIC first partnered with ISAM in August 2005 to expand swim offerings and offer more diversity in swimwear during the MAGIC Marketplace, which hosted more than 112,000 attendees during its last show in February. As a result of the partnership, ISAM members now benefit from MAGIC's unparalleled resources and gain access to thousands of swim and crossover buyers in one convenient location.
Every August and February, the fashion industry converges on Las Vegas for the most influential four days in the business – the MAGIC Marketplace. The next event takes place August 28 – August31, 2006 in Las Vegas, NV.
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