But as it lasted as long as it had, such statement becomes just another lame excuse.
Buyers, merchandisers and store attendants are faced with challenges to not let the rain influence them.
To do this, some volume retailers are working hard to grasp as much as they can of the weather forecasts.
If the temperature drops by a few degrees, they will put cardigans on their mannequins. If the temperature goes up, take the T-shirts off and put on the tank tops.
Along with this strategy they are keeping track of the weather and inventory of each of their stores thereby; they are able to shift products from one store to another through analysis of the weather.
For example, if summer knits are unpopular in the hot weather in the south like Kyushu, the will send the products to Hokkaido in the north, where the weather is much cooler.
Merchandising and visual merchandising becomes a significant factor when retailers are influenced heavily by the unstable weather.
Whether summer comes later than usual, or whether winter is much warmer than the previous year, magazines will always go with their scheduled 4 seasons and consumers will start to demand the new trends.
Retailers are running out of excuses for dropping sales, they now have to find a way to beat Mother Nature.
marketing@alchempro.com
