Under Armour becomes an authorized NFL footwear supplier
08 Aug '06
3 min read
Under Armour, known as the originator of moisture wicking performance apparel worn by athletes, launched its first line of footwear -- football cleats and slides -- during the NFL draft this past April with a major media campaign entitled CLICK-CLACK, a reference to the sound cleats make on concrete just before the players step on the field. NFL players from that campaign include 2006 first-round draft picks A.J. Hawk (Green Bay Packers) and Vernon Davis (San Francisco 49ers) in addition to Jeremy Bloom, the former Olympic freestyle skier drafted by the Philadelphia Eagles and veterans Julius Jones (Dallas Cowboys) and Jonathan Vilma (New York Jets).
"We believe this partnership is the next logical chapter in the Under Armour brand story," said Plank, a former special teams captain on the University of Maryland football team who founded Under Armour in 1996.
In addition to related marketing expenditures, Under Armour has agreed to provide the NFL with the opportunity to purchase up to 480,000 shares of Under Armour's Class A Common stock in future years at a price equal to the closing price on the NASDAQ the day before the agreement was signed in August of 2006.
Under Armour is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories.