GoLite Footwear rolls out new trail running shoe line
10 Aug '06
3 min read
The market launch for the new line of GoLite footwear is slated for spring 2007, with distribution targeted at specialty outdoor and running shops. MSRP ranges from $85 to $115.
Designed and developed by a specialized team within the award-winning Timberland Invention Factory, the new GoLite Footwear line combines three key ingredients: the Invention Factory's focus on innovation and problem-solving, GoLite's cutting edge lightweight design ethic and long-standing commitment to the trail running category, and The Timberland Company's strong footwear development capabilities.
marketing@alchempro.com
