Colors such as pink and pale purple are also becoming some of the most popular colors in terms of neckties in some very high-classed select shops. The colors and details and even the size are well fitted for women, making harder to see the difference between men and women' wear these days.
It is not unusual to see young boys in their 20's wearing Mickey Mouse printed t-shirts or putting on Disney character key-chains on their cell-phones and bags. Hand bags are no longer just for women; think again, when you think the guy is carrying his girlfriends bag.
All these strange new developments bring one keyword to everyone's minds: Metrosexual. There could be no better word to describe the new trend among men's wear (especially for the young) these days.
Retailers are becoming more and more aware of the need to make their merchandising and developments of men's wear closer to what they have had for the women.
Sales in men's wear have been rising steadily and men are obviously becoming much more fashionable than before, but with the masculine taste stepping in to the women's market, and with a market with no boundary like Japan, the day when men's wear and women's wear are almost too similar is not too far away.
marketing@alchempro.com
