Since the end of sales around the end of July, retailers are seeing more and more customers asking for dark denim. Magazines are featuring dark skinny denims worn by Sienna Miller and Kate Moss.
The keyword many feel is going to be significant this fall is “Dark”. Japanese manufacturers such as Kaihara and Kurabo are both working at reviving Japan denim as the best answer to the new trend.
Still, it cannot be ignored that the Chinese factories are getting better and better in quality that the time may come when Japan denim will not be so precious.
With the rise and fall of premium denim, the manufactures in Japan had suffered. But retailers are not so scared as the manufacturers.
Retailers are now all reaching for import. Visiting the denim sales area in stores, one cannot ignore the tremendous amount of True Religion, April 77, Paper Denim & Cloth, and Diesel.
marketing@alchempro.com
