International sports giant, Adidas, has launched a brand new Sport Performance Centre (SPC) in Chennai covering the area of 5,700 square feet on two floors..
Not only is this the biggest showroom in Tamil Nadu but for the first time nearly 1,300 square feet of area has been occupied by women's products.
Andreas Gellner, Managing Director (MD), India, said, “Our Adidas Sport Performance stores are an important communication platform for us; here we can showcase the breadth and depth of our brand offering in a unique setting. Adidas makes products for more sports than any other brand and this is our opportunity to demonstrate that. We want people to think of it as more than just a store, but a destination for all consumers with sporty needs."
This store will offer a much wider range of sports wear, footwear and accessories.
The interior is subtle with shades of black and white and allows complete attention for the products.
SPC enjoys numerous distinctive elements that have been specifically developed by the Adidas design team internationally.
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