Actor Zayed Khan said, “Pantaloons stands for 'Fresh Fashion' and it is this fashion edge that wants me to make Pantaloons my style statement.”
The new Pantaloons TV commercials and print advertising campaigns 'starring' Bipasha Basu and Zayed Khan communicate the 'Fresh Fashion' positioning of the Pantaloons stores.
Pantaloon Retail (India) Limited is a leading retailer with a turnover of nearly Rs. 2,000 crore.
Headquartered in Mumbai, the company operates through primarily the 'Lifestyle' and 'Value' formats through multiple delivery mechanisms and lines of business.
Some of them being, fashion, food, general merchandise, home, leisure and entertainment, financial services, communications and wellness.
The company has stores in 30 cities across the country, constituting 3.2 million square feet of retail space. The company caters to the 'Lifestyle' segment through its 22 Pantaloons Stores and 3 Central Malls, as well as its other concepts.
Pantaloon Retail (India) Limited
marketing@alchempro.com
