Besides marking themselves with a store in Japan, these brands attribute by opening stores from gaining a chance to receive feedback from consumers directly.
Japanese retailers are concentrating on receiving feedback through selling on the internet, but foreign companies do better with stores as their name can be marketed through having a self standing store.
Rent around the Omotesando area had rose rapidly due to the opening of Omotesando Hills, but have slowly become steady at 150,000 Japanese Yen per 3.3 sq meters.
Now the area consists of luxurious brands on one side, sports brands on another, the extravagant Harajuku styles on the back streets, and the sexy and wild styles a bit further in Shibuya.
The mix of all these tastes in one small area is very Japanese in the sense that the country is small, but as the stores are mostly foreign brands with interior concepts of western and other individualistic concepts, there is no way one can describe what Harajuku and Shibuya are is like.
marketing@alchempro.com
