Longines & Harry Connick, Jr. to raise much-needed funds
01 Sep '06
3 min read
“We are inspired by the overwhelming support of Houstonians in this effort and are proud to offer a lending hand to citizens of New Orleans to rebuild their homes and reclaim their lives, whether they be in New Orleans or Houston.”
Earlier this summer, Longines raised $220,000 with the first five Longines evidenza limited edition Harry Connick, Jr. timepieces during the five sold-out benefit performances of the recent Roundabout Theatre Company's Tony Award winning revival of The Pajama Game, held June 13-17 at the American Airlines Theatre in New York.
All proceeds from the five auctioned watches benefited Habitat's New Orleans Musicians' Village, a program under Habitat for Humanity. Musicians' Village was conceived by Connick and fellow musician Branford Marsalis shortly after Hurricane Katrina devastated New Orleans, to rebuild homes for displaced musicians and keep the jazz culture intact.
It Has to be You, an Elegant Evening of Southern Style with Longines and Harry Connick, Jr. will be held October 18, 2006 at 7 p.m. To learn more about the event please call (713) 970-2115.
Founded in 1832 in Saint-Imier, Switzerland, Longines owned by The Swatch Group has more than 170 years of producing unique precision and elegant timepieces.
Expanding on its “Elegance is an attitude” campaign, in 2005 Longines commissioned a Harris Poll survey on elegance in the U.S. and signed one of the top choices as a brand ambassador and “Icon of Elegance,” Harry Connick Jr. Other ambassadors include Aishwarya Rai.
Longines is owned by The Swatch Group, the largest manufacturer and distributor of watches in the world.
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