Iconix Brand to feature Sharon Stone in new ad campaign
11 Sep '06
3 min read
Iconix Brand Group Inc announced that Academy Award-nominated actress Sharon Stone, famous for her work in Basic Instinct, Catwoman and Casino and a star of the upcoming film Bobby, will appear in its Badgley Mischka brand's new advertising campaign.
The campaign will debut in October issues of magazines including Vogue, Elle and InStyle among others. The ads follow the hugely successful launch campaign of last season featuring Ashley Olsen and Mary-Kate Olsen.
Ms. Stone commented, "I've known Mark and James for many years ever since they brought their gorgeous gowns to my house and spread them all over my living room. Since then, I've always thought of wearing their dress like going to a great party -- they're fun, elegant and intricately detailed."
Shot in Hancock Park in Los Angeles, the gowns are set against a backdrop of the luxurious former estate of Dorothy Chandler, the legendary philanthropist who is credited with rejuvenating the performing arts in Los Angeles. The estate has played host to four presidents including President John F. Kennedy, Jr. and is filled with celebrated artwork, some of which is featured in the campaign.
Ms. Stone is featured wearing six looks from the Couture Collection in the campaign which was created by Iconix's in-house marketing team. The looks include Deanna, a black shirred countessa gown, Agatha, a black/amethyst scarf and ribbon gown and Augusta, a ruby crinkled organza and velvet tango gown.
marketing@alchempro.com
