"aerie Tuesdays on The CW" will air between 8 and 10 p.m. beginning on Tuesday October 3rd and continuing through Tuesday December 5th.Concurrently, Gilmore Girls and Veronica Mars will be promoted in 818 American Eagle stores across the country with in-store signage and exclusive footage from the two shows appearing on in-store video screens.
Cast members of Veronica Mars and Gilmore Girls will make surprise visits to AE stores to conduct impromptu autograph signing sessions. The shows will also be featured in AE and aerie shopping bag stuffers and customer e-mail campaigns.
"aerie Tuesdays on the CW is a TV first," said Rick Haskins, executive vice president, marketing and brand strategy, The CW. "This landmark partnership will introduce the CW's new Tuesday-night line-up to millions of new viewers, as well as strengthen the connection with existing viewers in a highly targeted way."
American Eagle Outfitters
marketing@alchempro.com
