International fashion house replaces creative head
18 Sep '06
2 min read
ESCADA AG, one of the world's leading brands for ladies' luxury fashion is to be given a new creative head. As of October 1, 2006, Damiano Biella will take over the function as Creative Director at ESCADA AG. In this newly created function the 35-year old Italian will be responsible for the comprehensive presentation of the brand.
He follows Brian Rennie (43), who has been responsible for the development of collections as Design Director since 1994 and who leaves the ESCADA-Group.
Damiano Biella has been Design Director with the Italian fashion brand Valentino in Rome since 2003, with responsibility for the development of the Valentino lines Couture, Ready to Wear, Roma, Uomo (Men) as well as the license business.
At present his tasks also include creative responsibility for the advertisement campaigns and presentation of the Valentino lines to customers and the media.
Prior to this assignment Biella worked for five years as Creative Director at Carolina Herrera in New York. His other professional stations included the Parisian luxury label Celine (LVHM Group) and Gucci.
Frank Rheinboldt, CEO of ESCADA AG: “In Damiano Biella we have won a renowned and internationally experienced Creative Director with a distinctively feminine signature."
"I am convinced that he will be a major creative enrichment for our house. With Damiano Biella we want to open a new era in the design of the ESCADA brand. The brand has to be developedfurther in the spirit of the age.”
Damiano Biella: “ESCADA ranks among the world's major luxury-brands for ladies fashion. For me it is an exciting challenge, to give the ESCADA look an emotional and fashionable new luxurious definition.”
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