Beginning September 17 "We're Gonna be Late" will air over six weeks and will appear on syndicated shows such as "Sex in the City" and "Desperate Housewives" as well as outlets such as Bravo, E! And WE. The multi-million dollar campaign was created by MGL in New York City.
"The motivation behind both spots was to illustrate how shopping and fashion are tied to emotional cues, more than practical ones," says Melissa Payner, President/CEO of bluefly.
"Happiness, frustration, boredom--any variety of emotions can trigger the desire to shop, and vice versa. We wanted to depict these emotionally charged moments genuinely and to deliver a message to women: be sexy, be beautiful, and be in control."
marketing@alchempro.com
